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In your post you mention that the figures are gross revenue. While people seem to be (understandably?) reluctant to talk publicly about profit rather than reve
by follower 16y ago
In your post you mention that the figures are gross revenue.
While people seem to be (understandably?) reluctant to talk publicly about profit rather than revenue what's your thoughts on focussing on revenue rather than profit when talking about success?
- ahoyhere 16y agoI'm focusing on revenue because our profits are very low right now - by choice. I believe that 12 mos from now, Freckle could be earning $450k-650k/yr... if I can keep up the growth rate we've had so far. Therefore, as I said in the article, we roll almost all of the money from Freckle back into Freckle - advertising, hiring freelancers, etc. Otherwise, most of our endeavors are almost pure profit. What overhead does a two-person business have? Tech goodies, fonts, clip art, software, internet access, hosting, occasional travel... almost all things we could skip if we chose to. We have a home office - before, we were paying about $900/month. We'll have an office again but not right away. My husband's business (Austrian, not counted in my reckoning) has a part-time office manager. We pay for a cleaner to come twice a week, and about half of that is considered a business expense. The biggest profit suck that we can't avoid is transaction fees. But I'm not a cost-cutter, I'm a revenue-grower. It works better in the end.