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Shall I point you towards some keywords: ghost ads, conversion lift, brand lift studies. But what does it have to do with the ad fraud?

by simtam 8y ago

cf498 8y ago
I dont think its surprising, that people are involved in scams when it comes to advertisement. We know possible targets try to scam the system, this article shows so. We know, that certain parts of advertisements are trying to sell stuff to people they dont need. As naive as it sounds, most advertisement isnt there to inform us of stuff we dont know of and would want to buy if we knew. And if you pay people to make other people act against their own interests, it is not unreasonable, that they would do the same to the people hiring them. And not just the same, but alot more. I think its only reasonable to assume, that professional scammers would not just try to scam the people, they are payed to scam, but also the people who pay them in the first place, who offer a much larger payout. Why wouldnt advertising agencies not put alot more effort in convincing potential customers of their own, that they need their advertisement, then trying to influence the potential customers of their customers on the abstract level of brand awareness. If brand awareness is not a matter of ROI but bullshit and just a matter of triggering interpersonal marketing mechanisms. "Your competition is spending this amount on" brand awareness and all the other true and tested mechanisms. Marketing your advertisement services to companies for brand awareness sounds like just another sales gig. And one where the methods are true and tested. Be it selling used cars or selling you your appearal as your image or selling the concept of creating a brand throguh digital ads. Lobbying works for a reason in politics. My question was, if there is a reason to not assume the same for online banner marketing for brand awareness. Thank you for your keywords, i will look them up.

Shall I point you towards some keywords: ghost ads, conversion lift, brand lift studies. But what does it have to do with the ad fraud?

by simtam 8y ago

Shall I point you towards some keywords: ghost ads, conversion lift, brand lift studies. But what does it have to do with the ad fraud?

cf498 8y ago

I dont think its surprising, that people are involved in scams when it comes to advertisement. We know possible targets try to scam the system, this article shows so. We know, that certain parts of advertisements are trying to sell stuff to people they dont need. As naive as it sounds, most advertisement isnt there to inform us of stuff we dont know of and would want to buy if we knew. And if you pay people to make other people act against their own interests, it is not unreasonable, that they would do the same to the people hiring them. And not just the same, but alot more. I think its only reasonable to assume, that professional scammers would not just try to scam the people, they are payed to scam, but also the people who pay them in the first place, who offer a much larger payout. Why wouldnt advertising agencies not put alot more effort in convincing potential customers of their own, that they need their advertisement, then trying to influence the potential customers of their customers on the abstract level of brand awareness. If brand awareness is not a matter of ROI but bullshit and just a matter of triggering interpersonal marketing mechanisms. "Your competition is spending this amount on" brand awareness and all the other true and tested mechanisms. Marketing your advertisement services to companies for brand awareness sounds like just another sales gig. And one where the methods are true and tested. Be it selling used cars or selling you your appearal as your image or selling the concept of creating a brand throguh digital ads. Lobbying works for a reason in politics. My question was, if there is a reason to not assume the same for online banner marketing for brand awareness. Thank you for your keywords, i will look them up.