3 ms·
> Probably the main people getting stiffed are the publishers who are offering real traffic Unless you're a large premium publisher like say a NYT, a Techcrunc
by rayvy 8y ago
> Probably the main people getting stiffed are the publishers who are offering real traffic
Unless you're a large premium publisher like say a NYT, a Techcrunch, or even a Forbes, more of your traffic probably wont be real, and you have little to no control over that. The online ad/traffic buying game is so mind-blowingly convoluted, you can be a small publisher (foo.com), having your site spammed, and what little revenue you've made via your supply completely wiped out (i.e., clawed back by your upstream partner - even large publishers don't operate by themselves), and your reputation takes a hit.
The main people getting stiffed are the web users, and the advertisers. But it doesn't seem like either of them care enough about it to do something that can have a lasting effect
- milesskorpen 8y agoI guess I don't think the advertisers are getting stiffed — yes, they pay a CPM for 1000 impressions where some meaningful percentage are fake, but that should be baked into their models. The effective CPM for whatever the real number of impressions is is still ROI positive.
- Twisell 8y agoI would love to hear John Gruber opinion about that. His advertised funding model is sponsorship without agressive ad and without passive tracking. https://daringfireball.net https://daringfireball.net So yes I totally think that current bonus for add fraudster is not helping a "new John Gruber" to emerge.