Because for "normal" (non-technical people) security is: - Hard - Tedious - Error prone - Difficult to understand - Annoying Most people have a rough enough ti

Because for "normal" (non-technical people) security is: - Hard - Tedious - Error prone - Difficult to understand - Annoying Most people have a rough enough time using their technology to understand security, and even when they do, it's a tradeoff between usability and security. I also think that people feel they are "secure" as long as they have a password and possibly a virus scanner.