>So, hypothetically, if these frauds would be completely eradicated and the companies would continue to invest the same amount of money in ads, we are doomed to

>So, hypothetically, if these frauds would be completely eradicated and the companies would continue to invest the same amount of money in ads, we are doomed to see 20-25% more ads than we do now. Nope. Advertisers would charge their clients 20-25% more to serve us ads. Digital ads are like real estate - every available piece gets rented out at some price, because otherwise it'll sit empty and make no money instead. The only question is what price is market-clearing: quantity of ads served is completely irrelevant.