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Really the only people hurt are those buying, eg Google stock based on ad impression numbers. The advertisers have already priced the fraud into their bidding.
by chatmasta 8y ago
Really the only people hurt are those buying, eg Google stock based on ad impression numbers. The advertisers have already priced the fraud into their bidding. Other than that, the only people who care about impression numbers are google investors. Even then, they’re probably more concerned with the aggregate ad spend, which is likely unrelated to the percentage of fraud since it’s more a result of marketing budget than anything else.
- BonesJustice 8y agoIt probably hurts publishers (the entities hosting the ads). If the expectation of fraud renders ad impressions less valuable, then the publishers get a slice of a smaller pie. That, or they cram even more ads onto their sites to compensate, and users throw up ad blockers or go elsewhere.