The Psychology of Selling Life Insurance[0] by Edward K. Strong might be considered something of a a classic when it comes to 'how to sell'. A bit of an oldie,

The Psychology of Selling Life Insurance[0] by Edward K. Strong might be considered something of a a classic when it comes to 'how to sell'. A bit of an oldie, but I think if you're interested in this 'genre', I would recommend to give it a go. [0] https://archive.org/details/psychologyofsell00strorich/page/n5 https://archive.org/details/psychologyofsell00strorich/page/...