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> Counterfactual: if this spend is that useless, it should be possible to start a competitor that focuses on high-ROI advertising. Exactly! And that's where on
by ucaetano 8y ago
> Counterfactual: if this spend is that useless, it should be possible to start a competitor that focuses on high-ROI advertising.
Exactly! And that's where online ads, user tracking, online-to-offline came in. The whole reason why it gained so much traction in the past 20 years is that it began to offer better tracking and results than other forms of advertising.
If Google (or Facebook, or anyone else) stands still and lets fraudsters abuse their ad networks, the return on their ads will drop, opening space for their competitors.
So controlling ad-serving quality is a competitive advantage.
- paulie_a 8y agoThen why are online ads today just as useless and dumb as they were 29 years ago?
- ucaetano 8y agoSource? And the increased flow of ad money to online ads proves you wrong.
- appleiigs 8y ago> If Google (or Facebook, or anyone else) stands still and lets fraudsters abuse their ad networks, the return on their ads will drop, opening space for their competitors. I wish corporations would be so forward looking, but they are mostly short-sighted, worrying about the next quarters results.