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In my last job I worked in closer proximity to the music industry than I'd ever want to again. My understanding, from talking with some label people was that t
by abstractbill 19y ago
In my last job I worked in closer proximity to the music industry than I'd ever want to again.
My understanding, from talking with some label people was that they hate iTunes store because it has a fixed price per track. The reason for them not liking this was pretty shocking to me at the time: a price that can be varied allows labels to threaten artists with price signaling. In essence, "do what we tell you, or we'll reduce the price of your tracks far enough that consumers will assume they're crap".
From what these guys said, they couldn't care less about DRM. If iTMS would just allow them to vary the cost per track, they'd love it.
I am so glad I no longer work in that industry.
- alaskamiller 19y agoMadonna or some other popstar wrote about this in an essay about how much the record labels suck. Variable pricing also sends signals to consumers. A $1.99 single can be positioned to be better than a $1.50 single which can be better than a $0.99 single.