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Depends. Are the ads direct or banding? Coke ads to have you buy offline for example, the sales are not so easily tracked.
by sroussey 8y ago
Depends. Are the ads direct or banding? Coke ads to have you buy offline for example, the sales are not so easily tracked.
- Retric 8y agoCoke still "just" cares about sales, they simply can't directly measure it as well and thus use impressions as a proxy for sales. It’s clicks they don’t nessisarily care about.