The business insider article linked above makes it sound like a relatively nuanced measure. If the article makes a big splash but then gets wiped away by follow

The business insider article linked above makes it sound like a relatively nuanced measure. If the article makes a big splash but then gets wiped away by follow-up reporting, it doesn't sound like it gets rewarded. Think about articles that don't move the market: did they contain novel, important information? If so, why didn't the market move? It seems like this incentive encourages prioritizing stories which are unreported and meaningful.