As others have said, whatever the author has written could apply to any smartphone from any vendor and any OS. And there's a whole lot of room for improvement i

As others have said, whatever the author has written could apply to any smartphone from any vendor and any OS. And there's a whole lot of room for improvement in iOS (only Apple has to decide that these are priorities). The small screens and touch interface pose many limitations on how to convey things to users and enhance discoverability. I doubt if anyone wants a phone that bothers them for an entire hour teaching them how to do certain things. It's already quite painful setting up a new iOS device and having to re-download all apps on a slow connection (with the removal of app transfer from device to iTunes about two years ago). Some more observations: 1. The author mentions the manual on the Apple Books Store but doesn't even mention the Tips app that's been around a few years and shows some neat tips to discover some (not all) features. Apple ought to expand on this one more. 2. Some of the issues that the author lists are not easy to solve without having a long, tedious and difficult to use onboarding process when the device is first powered on. It also sounds like some of the examples he quotes are about people where someone else did the onboarding and forgot to setup certain things correctly when handing the device over to someone else. How can iOS or any OS solve these issues? The onboarding process, by some measures, is already long and incomprehensible by many lay people. For example, what exactly is "Location services" or "Notifications"? Taken to an extreme, some concepts (not these) are almost impossible for a device to explain to people. They're only a little bit more easier for people to explain to people. Computers are difficult for most people. Not everyone needs to know everything or every feature. But people learn over time because there are others who teach them things. 3. Also, telling people that they can ask the iPhone for directions and that Apple should make sure people know about it is a catch 22. In India, Apple Maps cannot even find well known locations in major cities or provide directions to many places. Siri doesn't understand the Indian English accents (yeah, there are different accents depending on where the user is from within the country) well. Apple would have to know how good some of its services are and decide to tell people or not tell people or completely disable them in certain places. In this example, should Apple not tell users in India about Apple Maps or about Siri? Should it wait until another major release when these services are better? What defines "good enough" or "better"? Maps is almost useless in India, but Siri is not completely useless. It has some utility. 4. While writing a rant is easy, I wish the author had also spent some time on providing some suggestions or solutions for at least some, if not all, of the issues. 5. Email this to people at senior executives at Apple. That's something the author could've done after writing this post.