I think this article doesn't grapple with just how hard it is to solve any of the problems it brings up. Of course if you're sitting next to someone, observing

I think this article doesn't grapple with just how hard it is to solve any of the problems it brings up. Of course if you're sitting next to someone, observing them doing something wrong, and telling them exactly how to solve it, then you can improve their process. You can say the same thing about how most people use computers - it's even a meme that techie folks have a hard time watching non-techies use computers because they never use shortcuts etc. The problem that Apple has to deal with is how to teach people without having 1-on-1 time with every single user to watch what they're doing, and this article offers no solutions for almost anything. (Except for asking for a few things to be part of the on-boarding process, which semi-solves some issues - text size is now part of the on-boarding process, but often, the person using the phone is not the same as the person setting up the phone, especially with older users I imagine).