Apple (used to) market the ease of use of the features of iOS very heavily. iPhones don't get a pass because Android phones are complicated as well since Apple

Apple (used to) market the ease of use of the features of iOS very heavily. iPhones don't get a pass because Android phones are complicated as well since Apple (used to) stress that they were so much better than the competition. Nowadays I notice Apple mostly just markets the new shiny. The XS commercial is a masterpiece of vapidity, they don't even pretend it's anything but brand.