There's a whole interesting dynamic that leads to this sort of press release: whenever someone publishes a high-profile Nature or Science paper, they usually ha

There's a whole interesting dynamic that leads to this sort of press release: whenever someone publishes a high-profile Nature or Science paper, they usually have a chance to work with the university communications department to make a press release which goes to out sites like sciencealert. The writer from the communications department usually wants to hype your paper beyond belief, so it falls to you to talk them down (sometimes repeatedly). But if you talk it down too much, then maybe they won't want to do a press release for your next paper, so less press coverage to cite in your tenure case :/ It's a vicious cycle