The problem right now is that oil is artificially cheap because its costs are externalized to society at large. If you charged oil companies in line with the so

The problem right now is that oil is artificially cheap because its costs are externalized to society at large. If you charged oil companies in line with the social cost of their product, two things would happen: 1. They would try and run cleaner than their competitors to reduce their margins. 2. Whatever costs are passed on to the customer would affect customer behavior, reducing energy usage or making low impact energy more attractive.