Yea you just “stitch” the data together to get your perfect customer data profile. Actually you end up with about 5% of your customer base properly tracked, an

Yea you just “stitch” the data together to get your perfect customer data profile. Actually you end up with about 5% of your customer base properly tracked, and those people are already buying the most stuff anyway. I would bet that nailing the supply chain and focusing on your margin would be a better investment in most cases.