I think far more pragmatically is the moral of story is 'fancy demos do not a company make'. Facebook really put a lot behind this - far far more than any litt

I think far more pragmatically is the moral of story is 'fancy demos do not a company make'. Facebook really put a lot behind this - far far more than any little company could have. Also - Facebook has so much power, that when they say 'we're doing this' - a lot will follow suit. Little companies can't do it. Given the string of failures, what's more likely is that the cost/benefit/value ratios are simply not there yet for consumers. Yes, it might have been possible for Ocular to just 'keep on truckin' with smaller amounts of VC ... but I significantly doubt it: the market facts are inexorable ... Facebook gave it a good shot. It is what it is.