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If you're saying using visitor analytics won't boost sales, you're completely wrong. With facial recognition, you'll get the same type of stats as dropping a c
by adrr 8y ago
If you're saying using visitor analytics won't boost sales, you're completely wrong. With facial recognition, you'll get the same type of stats as dropping a cookie on someone's browser. You can figure out your CAQ, LTV, frequency of visit, conversion rate and how that plays out with advertising spend and pricing strategy(coupons/discounts/sales). Loyalty cards have proved this but loyalty cards only capture sales and not missed sales.
- citrablue 8y agoAssuming it's accurate. What I've seen, it's more smoke & mirrors on the part of the vendor. I suppose the question is this: is extremely noisy/probabilistic information better, or worse, than none?