That would make sense as they would not only have a bidirectional pipe to end users, they own the data. I can only imagine that cable TV providers are more than

That would make sense as they would not only have a bidirectional pipe to end users, they own the data. I can only imagine that cable TV providers are more than willing to sell viewership data (likely because many are also ISPs) and are likely using it for their own benefit as they get into content creation themselves.