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Which makes sense why this would be appealing to them. Totally reasonable. I imagine the TV industry is going through a similar crisis as competitive forms of m

by nkrisc 8y ago

Which makes sense why this would be appealing to them. Totally reasonable. I imagine the TV industry is going through a similar crisis as competitive forms of media are not only playing their game, but able to access richer data about viewers. We've heard previously about "smart" TVs that spy on your viewing habits. However, like many things, it ain't my problem. That is, until they make it my problem by surveilling me for their sole benefit.

masonic 8y ago
I was a Nielsen viewer years ago (private TV viewing monitor for advertiser demographics). They paid you to participate and covered all diagnoses and repair. Now, your TV provider, Netflix, etc. sell your data in far more detail without most people even realizing it.
cosmie 8y ago
The TV industry has pretty rich data about you as well. If you have cable and use a cable box, there's a considerable chance that not only are your viewing habits being data mined, advertisers are able to dynamically target specific commercials at you. The term is "addressable TV" if you want to look into it more. And your cable provider has likely pulled your credit report as part of signing up (to avoid requiring a deposit), as well as confirmed your identity, physical address, and phone ynumber. All very valuable information and making it much easier to stitch your data into third party data sources if they want. And if they're also your internet provider, theoretically have some potentially lucrative access to your overall interests, usage patterns, devices in your household, etc. All of which could be leveraged at just the metadata level to derive secondary information such as your daily routines, household size, major life events, whether you have an affinity for Apple vs Android, whether you're an "early adopter" of tech, etc. Cable providers can be just as if not more capable of creating and monetizing incredibly rich data about viewers as their non-cable counterparts. If they're in the mood to risk any PR fallout from it.

by nkrisc 8y ago

masonic 8y ago

I was a Nielsen viewer years ago (private TV viewing monitor for advertiser demographics). They paid you to participate and covered all diagnoses and repair. Now, your TV provider, Netflix, etc. sell your data in far more detail without most people even realizing it.

cosmie 8y ago

The TV industry has pretty rich data about you as well. If you have cable and use a cable box, there's a considerable chance that not only are your viewing habits being data mined, advertisers are able to dynamically target specific commercials at you. The term is "addressable TV" if you want to look into it more. And your cable provider has likely pulled your credit report as part of signing up (to avoid requiring a deposit), as well as confirmed your identity, physical address, and phone ynumber. All very valuable information and making it much easier to stitch your data into third party data sources if they want. And if they're also your internet provider, theoretically have some potentially lucrative access to your overall interests, usage patterns, devices in your household, etc. All of which could be leveraged at just the metadata level to derive secondary information such as your daily routines, household size, major life events, whether you have an affinity for Apple vs Android, whether you're an "early adopter" of tech, etc. Cable providers can be just as if not more capable of creating and monetizing incredibly rich data about viewers as their non-cable counterparts. If they're in the mood to risk any PR fallout from it.