> I liked to think that maybe they just assumed the influencer was going to mention it was paid or everyone understood that was the case but me .... but it neve

> I liked to think that maybe they just assumed the influencer was going to mention it was paid or everyone understood that was the case but me .... but it never was actually spoken about. All major social media (Instagram, Youtube, ...) require you to disclose any promotions. It's absolutely normal in "old" media. I think that it's assumed if the audience was composed of actual business people.