Spot on. It's very simple. Farming is a business with very high capital requirements and very thin margins. If you can move the needle on margins, it is a hu

Spot on. It's very simple. Farming is a business with very high capital requirements and very thin margins. If you can move the needle on margins, it is a huge win, and farmers will be all over it. All you have to do is prove that you move the needle on margins. Any person managing such a business is going to ask for very solid proof that your new technology pencils out.