I think the apparent contradiction or myth about the value of TC coverage comes from the following point. That TC coverage is probably good for having would-be

I think the apparent contradiction or myth about the value of TC coverage comes from the following point. That TC coverage is probably good for having would-be investors find out about you. But TC coverage is probably nowhere near as good for having would-be customers find out about you. The average Joe does not follow TC. They watch CNN, Oprah, football games, etc. The tech hipnorati might follow -- even if a level or so indirectly removed from -- TC, but your neighbors, your mom, etc. do not.