You could run a McDonald's franchise. You would attend the classes where they teach you how. You would find it remarkably simple. They would give you a big hand

You could run a McDonald's franchise. You would attend the classes where they teach you how. You would find it remarkably simple. They would give you a big handbook that explains how to do everything. You could not fail except through a lack of effort. Now if someone had said to you in 2004: "Create a new fantastically popular way to consume news" you would likely not have an idea as good as Digg. Even if you did you would likely fail to market it effectively.