The final artwork was a bigger time commitment so you would stop and think about the message for much longer before you committed to the final rendering. I thin

The final artwork was a bigger time commitment so you would stop and think about the message for much longer before you committed to the final rendering. I think now we go straight to modelling and graphics programs which speed up the process and are much more flexible about allowing you to go back and edit. This gives people a feeling they can change the final output much more easily and so there is not so much pressure to get the information design concept right for how you convey the information before you start creating the final image.