3 ms·
What makes Eastman the spinoff and Kodak the "they" in your statement? The name? That should be 100% a branding decision, and presumably the Kodak name was more
by emiliobumachar 8y ago
What makes Eastman the spinoff and Kodak the "they" in your statement? The name? That should be 100% a branding decision, and presumably the Kodak name was more valuable attached to the mostly B2C camera business than to the mostly B2B chemical business. If not the name, then what is the token of "genuiness" that stayed with Kodak?
- simonh 8y agoI’m going by the article. “Eastman Kodak spun off its chemicals business to help pay down debt.” At the time the CEO was quoted “Mr Whitmore, who has been under pressure to restructure Kodak, said Eastman Chemical would be spun off as an independent public company...”.