Yeah let me try and find some good articles. As for my talk, the tl;dr is that the lack of inventory transparency by ad networks coupled with the way that the C

Yeah let me try and find some good articles. As for my talk, the tl;dr is that the lack of inventory transparency by ad networks coupled with the way that the CPM pricing model is currently administered incentivizes a system where the only that matters is clicks and not context or outcomes. Fake news is an extreme example, but a less sinister one is the Buzzfeeds and Upworthys of the world.