3 ms·
Can you recommend some material on this and how to design the incentives properly?
by adamnemecek 8y ago
Can you recommend some material on this and how to design the incentives properly?
- jsonne 8y agoYeah let me try and find some good articles. As for my talk, the tl;dr is that the lack of inventory transparency by ad networks coupled with the way that the CPM pricing model is currently administered incentivizes a system where the only that matters is clicks and not context or outcomes. Fake news is an extreme example, but a less sinister one is the Buzzfeeds and Upworthys of the world.