3 ms·

This article was posted days before any of the links you've given. According to the metadata for the site, it was originally published on 2018-10-14 and last u

This article was posted days before any of the links you've given. According to the metadata for the site, it was originally published on 2018-10-14 and last updated 2018-10-16. Facebook's own article about the feature came out 5 days after this article was published. So, at the time, Facebook _was_ being secretive about it. Aside from that one line, the entire article reads more like "this is new, I wonder what it does". Lastly, when I googled "fbclid" the top 3 articles are completely unrelated to Facebook (but, then, I'm not in marketing so this doesn't surprise me) and the forth is this very article.

soared 8y ago
That is fair, I didn't check when the author posted. The first link (for me) when googling fbclid is the reddit post in r/analytics I linked to, which doesn't have a ton of info but gives more than what the author had. Though you're correct, it was posted after the author originally posted, and I can't fault him/her for not checking in again a few days later.
ummonk 8y ago
They were probably doing an A/B test / phased rollout and didn't want to announce it until it was available to everyone.