Clickbait is usually sensationalist. It promises something so intriguing/attractive that you click because the potential payoff is higher than the cost of click

Clickbait is usually sensationalist. It promises something so intriguing/attractive that you click because the potential payoff is higher than the cost of clicking. It's kind of just good title writing taken to the extreme, if you think of a good title as something that intrigues you (but delivers on the intrigue) or makes a promise (but fulfills that promise with the content. I've been trying to think of an apt clickbait title for this piece for the last few minutes, but can't: I think, because the article isn't really saying much that's new at all.