There are two reasons why you may have 0 users: 1. Users don't want the product you are offering 2. Users don't know about the product you are offering Your

There are two reasons why you may have 0 users: 1. Users don't want the product you are offering 2. Users don't know about the product you are offering Your first job should be to distinguish which issue you have. You can probably Duckduckgo some basic benchmarks to figure out what the conversion is if you are talking to the right people. For instance, if you are advertising in first class lounges to pay off student loans, that is just a waste. You have to look at your where you are placing the ads, or how you are reaching customers first. If you know that is right, then you should talk to a few customers to see if you are offering the right thing. The second is fixable, the first might be. It is only a failure if the first point (can you iterate the product to something people actually want in a reasonable time at a reasonable cost) is not fixable.