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It hasn't hurt their revenues, so they have no commercial reason to do anything about it. In other words - it's a leading indicator. > also explain why the we
by mbesto 8y ago
It hasn't hurt their revenues, so they have no commercial reason to do anything about it. In other words - it's a leading indicator.
> also explain why the website overall looks so dated in many areas.
As pointed out by UX experts "what's good for Amazon is not good for normal sites."
https://www.nngroup.com/articles/amazon-no-e-commerce-role-model/ https://www.nngroup.com/articles/amazon-no-e-commerce-role-m...
- pavel_lishin 8y ago> It hasn't hurt their revenues, so they have no commercial reason to do anything about it. That can't be the explanation. They surely must be aware of it, and surely must be looking forward in time, right? I guess it's possible that everyone there is a moron, but it doesn't seem likely.
- mbesto 8y ago> They surely must be aware of it, I know for a fact from an Amazon employee that they are aware of it. It's more that they don't have a focus on fixing it.
- LiterallyDoge 8y agoThat seems shortsighted for such a traditionally longsighted company. If you sell tents to people who sell fruit, and don't screen the fruit for disease, and then people get sick, they will use other bazaars.