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They're betting on the regulatory force of their review system and product listing SEO, which is linked to their search algorithm. The truth is that it's easie

They're betting on the regulatory force of their review system and product listing SEO, which is linked to their search algorithm. The truth is that it's easier for smaller sellers/brands who laser focus on one or a few products to outcompete bigger brands with many products, and as a consequence appear first in the search results. The more niche a product is, the easier it is to compete. It's just hard to tell an establish brand apart from a brand that just does Amazon, if you search for something (brands) outside of your knowledge domain. Smaller private label brands can appear more professional as a result of that mentioned laser focus and having Amazon as only channel. In my opinion it's also the fault of the bigger brands not investing enough into the optimization of their listing, they don't depend on it.

Naracion 8y ago
>also the fault of the bigger brands not investing enough into the optimization of their listing, they don't depend on it. I wouldn't call it their "fault", per se. Thought experiment: If I'm a third party seller on Amazon, why should I / what do I gain by investing into the optimization of my listing if I do not depend on my Amazon listing for the majority of my revenue? Edit. Agree with the rest of your post btw
- deltron3030 8y ago
  >If I'm a third party seller on Amazon, why should I / what do I gain by investing into the optimization of my listing if I do not depend on my Amazon listing for the majority of my revenue? Sure, you're right, that's how businesses think, and it makes sense. But the side effect is the situation that was brought up, that customers don't understand why their favorite products don't show up higher up in the list, if at all. there might be a point where it can affect a brand and their domain authority. Like Google search, the stuff that doesn't show up on the first pages is perceived as less relevant. Sorry for this late response, just saw your reply.

Naracion 8y ago

>also the fault of the bigger brands not investing enough into the optimization of their listing, they don't depend on it. I wouldn't call it their "fault", per se. Thought experiment: If I'm a third party seller on Amazon, why should I / what do I gain by investing into the optimization of my listing if I do not depend on my Amazon listing for the majority of my revenue? Edit. Agree with the rest of your post btw

deltron3030 8y ago
>If I'm a third party seller on Amazon, why should I / what do I gain by investing into the optimization of my listing if I do not depend on my Amazon listing for the majority of my revenue? Sure, you're right, that's how businesses think, and it makes sense. But the side effect is the situation that was brought up, that customers don't understand why their favorite products don't show up higher up in the list, if at all. there might be a point where it can affect a brand and their domain authority. Like Google search, the stuff that doesn't show up on the first pages is perceived as less relevant. Sorry for this late response, just saw your reply.