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I don't understand the difference between this and A/B testing. The fact that you slowly surface/chose the winning variant automatically?
by wingerlang 8y ago
I don't understand the difference between this and A/B testing. The fact that you slowly surface/chose the winning variant automatically?
- addai 8y agoThe difference is that we don't assume there is this one winning variant. Let's say you have a product that works for both, large enterprises and small businesses. Both visitors end up on your pricing page at some point - the enterprise customer has clicked around in the documentation looking at SLAs and other enterprise stuff and the small business visitor has focused on getting started pages primarily. When they end up on the pricing page you would ideally want to focus on showing/highlighting enterprise pricing and mentioning all those enterprise features again for the enterprise customer, while the small business customer gets to see small business pricing and that it's easy to use. AddAI automates figuring out those combinations and over time learns to show the right thing automatically.
- wingerlang 8y agoHow do you differentiate the users?