I've never been in the game, so it's hard for me to judge, and too easy to say "yeah! Always do the right/perfect thing". I still appreciate this kind of commen

I've never been in the game, so it's hard for me to judge, and too easy to say "yeah! Always do the right/perfect thing". I still appreciate this kind of comments, especially is they help some people, sometimes make a better decision. But I think it's not always as straight forward as what the article is making it sound. A few following questions - Pension funds? How proud should they be about managing their money? I'm sure pension funds do a lot of shady things, have corruption, etc. even the ones for teachers, firemen etc. - What if your company is doing something very good for the world, but has trouble finding financing. Does it balances out? Is it better to let something great for the world die in the name of not taking dirty money? Or vice versa? - Where do you draw the line? Related to my first question. A gulf dictator is bad, but corrupted US funds are better? How about taking money from Leman Brothers post-crisis for example?