4 ms·
Except when sellers game the system and flood it with fake reviews, it’s pretty strongly suggestive that this isn’t a grassroots shift in consumer preferences.
by incongruity 8y ago
Except when sellers game the system and flood it with fake reviews, it’s pretty strongly suggestive that this isn’t a grassroots shift in consumer preferences.
Relatedly, if someone else can make a business out of helping your customers sort out fake reviews on your site, like Fakespot has, it pretty clearly means either there’s something wrong with your site or you don’t care about the sham reviews because they still drive business for you.
- deleted 8y ago[deleted]
- adaptiveValleys 8y agoAgreed. I recently heard in a talk an example of NLP being used to help rank sellers by analyzing messages between buyers and sellers, before and after transactions. Another example was how Taobao increased the number of useful reviews by allowing sellers to pay for reviews, and used NLP to determine if the review was useful. If it was, only then would the reviewer get paid. This would then dis-incentivize sellers expecting bad feedback from paying for reviews, and incentivize good sellers who were seeking honest, relevant feedback. Seems like both examples can still be gamed, but it seems like a step in the right direction.