This sort of thing seems pervasive these days. I see it on Yelp, Google Reviews and Amazon. (hell, the NYT has had pieces on people buying their competitors p

This sort of thing seems pervasive these days. I see it on Yelp, Google Reviews and Amazon. (hell, the NYT has had pieces on people buying their competitors products en-masse just to give them 1-star reviews and move the relative needle in terms of Amazon reviews). It will have to be fixed though, it seems that buying things sight unseen only really works when you have a lot of evidence (reviews) that the product is good. Seems like a good way for an upstart to differentiate themselves.