Does it really matter, though? Sure, some people might earn some undeserved virtue points -- but why focus on that, when the alternative is for everyone to cont

Does it really matter, though? Sure, some people might earn some undeserved virtue points -- but why focus on that, when the alternative is for everyone to continue not giving a shit, and nothing to change. Humans are often inconsistent, irrational, hypocritical, disproportionately sensitive to emotional immediacy vs. scale, and so on. We already know that. Every successful, large-scale ethical movement is going to have a moment when a bunch of people jump on board the bandwagon for imperfect reasons. That might be annoying, but it's part of the mechanism by which change actually happens.