> Users generally do not like the UIs when they feel they cannot control it. > A scroll event is not very intentional to do something. People navigate the page

> Users generally do not like the UIs when they feel they cannot control it. > A scroll event is not very intentional to do something. People navigate the page, and if they want to call an action they mostly click or touch (known as triggers). They inform the UI about their decision. But scroll is triggered without any decision. Looking at you, TechCrunch! I’ve been burned by the suddenly disappearing article too many times.