I think pricing transparency will help for drugs and commodified services like routine testing and procedures. Historical though, any attempted 'fix' simply re

I think pricing transparency will help for drugs and commodified services like routine testing and procedures. Historical though, any attempted 'fix' simply results in shifting of profit from one incumbent to another, along with even more creative ways to get around them. Mfr. copay coupons mentioned in the article is a great example. I'm all for change, but to me, American healthcare is mainly regulatory failure.