Do farmers ever learn? Bandwagoning onto the latest food fad is the failure story that just repeats itself over and over again. Farms are firms in a perfectly c

Do farmers ever learn? Bandwagoning onto the latest food fad is the failure story that just repeats itself over and over again. Farms are firms in a perfectly competitive market: why invest oodles of capital to chase what is basically noise in the market? Why is anyone surprised when the market contracts?