Most successful SaaS companies operate on a payback period of less than 1 year. Aka spend $100 today, and you'll get $100 from the customer within 10-12 months.

Most successful SaaS companies operate on a payback period of less than 1 year. Aka spend $100 today, and you'll get $100 from the customer within 10-12 months. After that, it's all profit, which works out really well if your churn is low and users stick around for 48 months.