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We are very excited because FreeWater is only the beginning. My vision is a highly profitable universal income. This concept has the ability to disrupt the enti

We are very excited because FreeWater is only the beginning. My vision is a highly profitable universal income. This concept has the ability to disrupt the entire retail industry because it's more than a business model, it's a new type of economic platform too! In the beginning, our cartons will be manufactured at Tetra Pak. These cartons will be 70% renewable and are a big leap forward from plastic bottles. However, over time, our packaging is going to evolve into the world's first 100% hemp carton. This process won't be difficult because I have family who has been in the hemp industry the last 50 years. My godfather was the late Jack Heror who was the first person to legalize pot in America. The cap will also be made of hemp. You can read about the uses of hemp in my godfather's book called the Emperor Wears No Clothes. The beauty of making this out of hemp is that we will obtain CBD oil as a byproduct which will also be distibuted for free, but paid for by ads. This business model is 10X more profitable than any retail company on Earth. Once we get going we are going to go public with a one-year public security offering that will fund our cultivation and growth. My wife is Serbian and it's 100% legal to cultivate hemp in her country. Farmland and labor is cheap so it seems like the right place to farm. To be perfectly honest, I havn't considered different types of inks yet. Any suggestions?

ethiclub 8y ago
Good luck. I think the business model could indeed be proven ethical - The main issue with advertising/marketing is not that it exists, but that it is not regulated enough (by the state or any other party) and is (in Western markets) biased/deceptive - So I feel that your organization will need a rigorous ethics board (and a strict 'customer fit' step in your Customer>lead process) that holds itself to a higher standard than state legislation allows for. For example, you will need a blacklist of things to advertise (e.g. won't accept hate groups buying ad space) and a level of demonstratable proof of what claims are made on the adverts (attempt to refuse hyperbolic product promises). I can't quite figure out how the business model can be proven profitable though - Are advertisers really going to be able to subsidize the full cost of the entire business operations and supply chain? I imagine the product pricing model will be a 'per unit' type - Perhaps a mix of cost-per-click/impression and traditional advertising-space hiring. But imagining arbitrary rev and costs here: Are you really going to be able to produce a unit for $1 (inc fixed costs), and sell the advertising space & data on that unit for $1.50+?. I hope it is indeed possible - The free market could massively benefit from a lower tier (i.e. your offerings) and a higher tier (paid-for offerings without advertising or data collection). Re: Inks - I cannot provide exact advice for inks to print onto hemp, but in general I believe there are three categories of eco-friendly inks that are worth investigating: UV inks, soy/vegetable based inks, and water-based inks. These seem to be the areas currently achieving the smallest ecological impact /the fewest trade-offs/externalities. Ink is, unfortunately, a horribly messy product to satisfy in terms of ethical considerations. There are so many moving parts and components in the supply chain, so many compromises, and such particular requirements to fulfill (the material to print onto etc.)
- FreeWater 8y ago
  Thanks, you're absolutely right. We created an advertiser guidelines that doesn't allow hate, deception, or fake news. If they screw up we will have their creditcard on file! We are also going to tax the news, politics, religion, tobacco, alcohol,and gambling platforms if they want to advertise with us. We're not going to let there be any news, politics, or religion on side one because nobody will want their least favorite politacal figure or reigion staring them in the face as they're rehydrating. Once we have purchased the Tetra Pak filling line, the cost per unit is less than a penny per carton. More like an 1/8 of a penny. And we are going to build a decentralized network of micro-factories which is going to cut our carbon footprint and save us millions on shipping too. We aren't going to charge per click either... Initially, it will be cheaper to advertise with us than to create a color print flyer and to distribute it yourself. However, nobody is going to toss this flyer away until they've drank all the water. So our advertiser's message will literally be in our customer's faces. Furthermore, we're not giving away our water, we're going to pay you to drink it. Our water will be free AND we are going to give 50% of our profits away. 25% to charity and the rest to our customers and investors. We're so confident that we could give away 90% of the profit, but then it would be much harder to grow and to find funding. Once we've established this model with water, we're going to expand into just about anything you could find at a supermarket or department store. So, our vision is a media company, selling platform, and social media platform that are all tied together by our medium which will be a universal income. We're creating the world's first highly profitable universal income. If people don't want to take it because they don't like commercials it's fine. But, we should all have the option. I understand that this idea is very weird. Technically, we would be utilizing a totally new economic platform we are calling Consumer First Economics. However, what is the alternative? Look where our current system has led us! We've created a dying world where nearly a billion people don't have food or water while the rest of us are tossing hundreds of billions of goods in the trash... When we are successful, our competitors are going to have to do the same or better than free + 50% profit-sharing. And this is the type of competition we're trying to establish. A "consumer first" mentality to see who can do more for the customer, the local community, and the environment opposed to seeing how much a company can dick everyone over. I created this model out of desperation. In the past, I founded two non-porfits and there is nothing worse than begging people for donations. So, this model will force people to give to charity wether they want to or not. I applied my startup to YC, but I'm not sure if they will choose us because I mest up a few simple questions on the application because I've been so over-worked. Regardless, I'm traveling to Silicon Valley in a few weeks and I'm not leaving until I find the right investors. If you live in San Francisco we can meet up for a coffee and discuss things in greater detail. If not, you can always reach me here or directly at josh@freeboxedwater.com.

ethiclub 8y ago

Good luck. I think the business model could indeed be proven ethical - The main issue with advertising/marketing is not that it exists, but that it is not regulated enough (by the state or any other party) and is (in Western markets) biased/deceptive - So I feel that your organization will need a rigorous ethics board (and a strict 'customer fit' step in your Customer>lead process) that holds itself to a higher standard than state legislation allows for. For example, you will need a blacklist of things to advertise (e.g. won't accept hate groups buying ad space) and a level of demonstratable proof of what claims are made on the adverts (attempt to refuse hyperbolic product promises). I can't quite figure out how the business model can be proven profitable though - Are advertisers really going to be able to subsidize the full cost of the entire business operations and supply chain? I imagine the product pricing model will be a 'per unit' type - Perhaps a mix of cost-per-click/impression and traditional advertising-space hiring. But imagining arbitrary rev and costs here: Are you really going to be able to produce a unit for $1 (inc fixed costs), and sell the advertising space & data on that unit for $1.50+?. I hope it is indeed possible - The free market could massively benefit from a lower tier (i.e. your offerings) and a higher tier (paid-for offerings without advertising or data collection). Re: Inks - I cannot provide exact advice for inks to print onto hemp, but in general I believe there are three categories of eco-friendly inks that are worth investigating: UV inks, soy/vegetable based inks, and water-based inks. These seem to be the areas currently achieving the smallest ecological impact /the fewest trade-offs/externalities. Ink is, unfortunately, a horribly messy product to satisfy in terms of ethical considerations. There are so many moving parts and components in the supply chain, so many compromises, and such particular requirements to fulfill (the material to print onto etc.)

FreeWater 8y ago
Thanks, you're absolutely right. We created an advertiser guidelines that doesn't allow hate, deception, or fake news. If they screw up we will have their creditcard on file! We are also going to tax the news, politics, religion, tobacco, alcohol,and gambling platforms if they want to advertise with us. We're not going to let there be any news, politics, or religion on side one because nobody will want their least favorite politacal figure or reigion staring them in the face as they're rehydrating. Once we have purchased the Tetra Pak filling line, the cost per unit is less than a penny per carton. More like an 1/8 of a penny. And we are going to build a decentralized network of micro-factories which is going to cut our carbon footprint and save us millions on shipping too. We aren't going to charge per click either... Initially, it will be cheaper to advertise with us than to create a color print flyer and to distribute it yourself. However, nobody is going to toss this flyer away until they've drank all the water. So our advertiser's message will literally be in our customer's faces. Furthermore, we're not giving away our water, we're going to pay you to drink it. Our water will be free AND we are going to give 50% of our profits away. 25% to charity and the rest to our customers and investors. We're so confident that we could give away 90% of the profit, but then it would be much harder to grow and to find funding. Once we've established this model with water, we're going to expand into just about anything you could find at a supermarket or department store. So, our vision is a media company, selling platform, and social media platform that are all tied together by our medium which will be a universal income. We're creating the world's first highly profitable universal income. If people don't want to take it because they don't like commercials it's fine. But, we should all have the option. I understand that this idea is very weird. Technically, we would be utilizing a totally new economic platform we are calling Consumer First Economics. However, what is the alternative? Look where our current system has led us! We've created a dying world where nearly a billion people don't have food or water while the rest of us are tossing hundreds of billions of goods in the trash... When we are successful, our competitors are going to have to do the same or better than free + 50% profit-sharing. And this is the type of competition we're trying to establish. A "consumer first" mentality to see who can do more for the customer, the local community, and the environment opposed to seeing how much a company can dick everyone over. I created this model out of desperation. In the past, I founded two non-porfits and there is nothing worse than begging people for donations. So, this model will force people to give to charity wether they want to or not. I applied my startup to YC, but I'm not sure if they will choose us because I mest up a few simple questions on the application because I've been so over-worked. Regardless, I'm traveling to Silicon Valley in a few weeks and I'm not leaving until I find the right investors. If you live in San Francisco we can meet up for a coffee and discuss things in greater detail. If not, you can always reach me here or directly at josh@freeboxedwater.com.