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very true - you can tell when jobs called TweetDeck "TwitterDeck" in his earnings call - quote here: http://www.businessinsider.com/tweetdeck-steve-jobs-2010-10

• Alexx 16y ago
  "Hopefully apple doesn't miss the social boat", I use social media tools as much as the next guy, but I don't believe that a company like apple really needs to get 'inside' the whole 'social media' movement. I think they're playing the right moves focusing on allowing their platform to be a great base for these newer forms of media. All their new products and updates lend themselves well towards being a good base to build robust simplified online interactions on. The iPad + App store are a prime example - it's almost the perfect tool to build easy, simple, social interaction software on top of.