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Will Tech Leave Detroit in the Dust?
- neonate 8y agohttp://archive.is/vs4Q8 http://archive.is/vs4Q8
- blihp 8y ago'Some auto executives say they can hold on to their roles as hardware providers while also tapping into the growth of more-profitable services' Simple question for anyone in the auto industry who thinks this statement makes sense: for every car put on the road by Uber / Lyft (or any similar service you invest in), how many net new car sales will you see? (hint: their passengers may no longer need to have a car of their own) I hope that this is just them putting their spin on the story and that when it's all said and done they realize their future depends on minimizing how much they have to shrink rather than maximizing how much they can grow. Kodak believed that the move from film to digital represented an opportunity. It would have been for them, had they been realistic as to the size of the opportunity.
- ghaff 8y agoThere are a lot of countervailing forces at play and it's by no means obvious where things end up in 2 or 3 decades. - An increase in urbanization among certain demographics. - New safety/autonomy systems that may drive faster upgrade cycles - Will most people still want to own their own cars for a variety of reasons? - When does self-driving actually happen in a widespread way? - What happens with Uber/Lyft when the subsidies eventually run out? - Does self-driving actually increase mileage driven and therefore car replacement cycles? - Does peak demand at certain times of the day mean you can't actually reduce the number of cars that much? The list goes on. I think we can be certain that there's going to be a lot of change but it's not clear to me that all of the "conventional wisdom" around things like car sharing will actually play out to the degree many think it will.
- ghaff 8y agoBy all accounts, Kodak wasn't a particularly well-managed company. But when you have a consumables business that was once big enough for Kodak to own their own chemical company, you're probably going to have problems when that business falls off a cliff. They actually were into digital fairly early on. Fujifilm took a somewhat different tack and came out OK in the end. But they were also much smaller and had a pretty rough period too.
- blihp 8y agoThat's my point. The auto companies had spectacularly poor management for decades (2 out of 3 of the American big auto companies went bankrupt during the crash... the crash didn't do them in, the 30 years prior to the crash did.) I'm skeptical that they are really that much better managed now. And Kodak was very well positioned (as you say, they were in quite early), the auto companies aren't (they're playing catch-up on all fronts: ride-sharing, driverless, electric.) I'm not saying that good management and execution won't work, merely that their future isn't likely to be one of growth. If they think it is, they run the risk of ending up in the same situation as Kodak. If they plan today to be much smaller enterprises 10 and 20 years out, they could come out the other side in good shape.
- ghaff 8y agoI don't really disagree with any of that. Even if you don't think that vehicle sales will fall off a cliff and even if you have confidence that the big automakers and their suppliers can get to self-driving and electric by the time there's a sizable market for them, it's hard to see a scenario where the market for consumer vehicles increases or even stays flat. I actually dumped my auto stocks fairly recently. It's a lot easier to imagine downsides than upsides for the industry as a whole, much less individual companies that, as you say, don't have a great track record in recent decades.
- blihp 8y agoExactly. I'm not suggesting that it's all going to come crashing down or even happen overnight, just that the trend line for them isn't up and to the right. I sincerely hope the auto companies realize this and plan accordingly even if they won't say it publicly.
- romed 8y agoMore importantly, how many _American_ cars will be put on the road by Uber and Lyft? I think I've taken my share of Uber rides and I can't recall any that were in a domestic car. The drivers are obviously very sensitive to the economics and they are all driving Toyotas.
- redisman 8y agoIn Seattle Uber/Lyft drivers drive 95% Toyota Priuses. High gas mileage == you can actually make a profit in the job.
- xyzzyz 8y agoThis hasn’t been my experience at all, unless you mean airport pickups, which indeed is mainly priuses due to regulations by the airport. However, for regular trips in town, you rarely get to ride a prius (because they are too busy serving these profitable airport routes)
- Greed 8y ago95% is a bit of an exaggeration, it's more like 30-40% inclusive of ALL Hybrids including the Prius. The one factor you're missing here is that many drivers consider a somewhat expensive non-hybrid luxury vehicle as an investment because they're able to solicit higher tips.
- deleted 8y ago[deleted]
- thrower123 8y agoDepending on the model in question, a "foreign" car might be manufactured in Tennessee, or an "American" car in Canada or Mexico. The old labels are becoming somewhat meaningless.
- romed 8y agoYeah but we’re talking about actual Detroit I think. Their interests lie in particular makes.
- drb91 8y agoThe entire idea of specialized regions is incredibly frustrating. When will companies invest in remote work?
- CydeWeys 8y agoKind of hard to do manufacturing remotely ...
- drb91 8y agoThis is true. Are all jobs manufacturing?
- CydeWeys 8y agoI'd wager that most jobs at an auto manufacturer can't be done remotely. Besides all the assembly line workers, a lot of the engineering and testing is physical too.
- m52go 8y agoAll jobs that require making stuff are in manufacturing. As tempting as it is to think that software is taking over the world, humans will always live in a 4D world, and we'll always need stuff to help us live in it. Manufacturing will change dramatically, but it's not going anywhere or becoming 'obsolete'.
- falcor84 8y agoI can quite easily conceive of manufacturing things becoming almost entirely remote, with only a skeleton crew on-site. There are quite a few start-ups I'm familiar with manufacturing various widgets in China without ever stepping foot there, just sending CAD files.
- redisman 8y agoCars aren't built from iron ore in Detroit either. They're basically assembling parts put together in various countries around the world.
- leesec 8y agoI suppose this article is musing about how the big car companies are responding to the pressure from tech companies, and how they are trying to pivot into tech companies themselves, which is a fine premise. I do think the title is misleading though, by conflating "Detroit" with "The Big 3" (General Motors, Chrysler and Ford). Detroit itself is already well on it's way to diversifying it's economy and particularly making investment in tech. There is what's known as "The Family Of Companies" (1) referring to a whole fleet of businesses supported by Dan Gilbert of Quicken Loans and many of them are in tech and in the buildings downtown. Gilbert himself owns something like 30+ buildings in the Detroit area. There is a start hub near by as well in Ann Arbor which has recently produced companies like Duo Security and FarmLogs. Real estate/cost of living here is much cheaper than in most of the bigger tech hubs and it's bringing all sorts of companies. There is a somewhat valid critique that salaries aren't quite competitive for tech, but I've found the quality of life has been quite nice. For ex: I know several people coming out of bootcamps with or without degrees and making 70/80~k with 1-2 years experience, but with rent being only 700-1k for your own apartment ( less with roommates obv ), you wind up putting away plenty at the end of the month. In my opinion, it's actually a pretty great place to live and is handling the shift of becoming a tech city quite well. (1) https://www.quickenloans.com/about/partner-company#chat_close https://www.quickenloans.com/about/partner-company#chat_clos...
- jdhn 8y agoAs someone who works in Detroit, I think that the city is a lot more fragile than people like to believe. Quicken Loans is just as vulnerable as the auto makers due to the fact that its core business is dependent upon consumer demand. Fewer people buying homes due to economic factors like rate raises and a general downturn in the economy is going to hit them hard. Sure, there's other companies downtown like GM in the RenCen, BCBS, and StockX, but Quicken Loans is the juggernaut.
- roymurdock 8y agoas a young person i'm constantly looking for cheap areas to live with growth prospects. i went to detroit for a weekend last year and was just stunned by how cheap some of the property is, but also how run down the east side of town is, it's unfathomable to believe that could happen to an american city until you visit. on a block of 10 houses there would be 5 empty/stripped, 4 rundown, 1 artist commune. i just don't see what the growth prospects are for detroit. i don't think manufacturing is coming back anytime soon to the US, and in terms of natural resources/weather detroit seems limited. the music scene is cool, but not the serious tax revenue generator the city needs. as a resident are you seeing any growth industries cropping up?
- CydeWeys 8y agoI'm not sure how helpful it is to think of the world's largest companies as "tech companies" anymore. The previous dominant companies simply failed to adapt to incorporate new technologies (witness the fate of Sears vs Amazon). And Detroit's auto manufacturers aren't doing much in the way of electric or self-driving, so if they fail that's on them. The best self-driving company and the best electric car company are both California "tech" companies.
- brohoolio 8y agoDetroit’s big 3 are working on self-driving and electrication. GM is leading the bunch, but all three are pouring billions into it. I wouldn’t call spending billions as “not much”. https://www.slashgear.com/gm-cruise-gets-2-25bn-from-softbank-for-2019-autonomous-launch-31532516/ https://www.slashgear.com/gm-cruise-gets-2-25bn-from-softban...
- slededit 8y agoThey aren’t good at talking about it. Nobody has any idea what the hell Jim Hackett is doing at Ford for example. GM is much better but they haven’t been able to position themselves as leaders yet.
- CydeWeys 8y agoThere's nothing to talk about yet because they're so far behind. Tesla has four different EVs already on the market, and Nissan and BMW have had EVs on the market for a little while too. Chevrolet just got into the game this model year with the Bolt EV. Ford has nothing. The big US manufacturers are a decade behind.
- CydeWeys 8y agoThey're so late to the party though.
- illumin8 8y agoThe big 3's dealership model will sink their chances at being leaders in electrification: "To that end, “an electric car has no engine and no transmission. It has no spark plugs, fan belts, air filters, timing belts, or cylinder heads. It never needs oil changes, tune-ups, or emissions checks. Your brake pads go years without needing replacement, too, since just lifting your foot from the accelerator slows the car down (by recharging the batteries).” It’s no wonder dealers want to boot Tesla from their state. A National Automobile Dealers Association spokesman said dealers make triple the profit from service as they do from selling new cars." quoted from https://www.inverse.com/article/49995-tesla-electric-cars-states https://www.inverse.com/article/49995-tesla-electric-cars-st...
- analog31 8y agoI grew up in a suburb of Detroit, and came of age in the early 80s. Every time a "business cycle" came along, the leaders of Michigan swore that Detroit needed to diversify into something other than cars. Then, when things picked up, all was forgiven and we started making those cars again. Rinse and repeat. "Detroit" meant all of the Midwest, since every town had a plant, small or large, doing something for the auto industry. I hope it sticks, this time.
- wenc 8y ago> "Detroit" meant all of the Midwest Not entirely sure about that. Most of the midwest outside the rust belt was not under the influence of Detroit. Chicago for instance was fairly decorrelated to Detroit.
- dionidium 8y agoChicago is an outlier in most ways, but, still, I’m from St. Louis and a connection to Detroit would be news to me. There are parts manufacturers all over Ohio, for example, but the Midwest is a lot bigger than Ohio.
- wenc 8y agoRight. I’ll bet entire states of Nebraska, Iowa, Kansas, Wisconsin, Minnesota, Illinois and Indiana has very little interaction with Detroit either. They were more agricultural by nature so their interactions would be more with Chicago (with its mercantile exchange and transportation). Chicago has always had a diversified economy so has ridden ups and downs relatively well. It’s still the largest city in the Midwest and 3rd largest in the country.
- analog31 8y agoGood point. Chicago somehow maintained a more diverse economy. Rust belt would be a better term.
- phkahler 8y ago
- chiph 8y agoIt's not just a struggle for control - it's a struggle for survival. The auto industry has reached one of it's rare inflection points with the arrival of pure EVs. They will have to offer a model that people will buy, or they'll lose the company. Previously, this happened to the US tire makers in the post-1973 oil-crisis years. They'd been happy producing bias-ply tires, when suddenly everyone wanted radials because they got better mileage and lasted 2-3 times as long. Goodyear was the only one to make the switch, and they're still in control of their business. All the others - Firestone, General, etc. did not, and ended up getting sold to someone else. https://www.alixpartners.com/media-center/press-releases/pile-up-awaits-auto-industry-investments-electric-autonomous-future-balloon/ https://www.alixpartners.com/media-center/press-releases/pil... The car makers realize this, and will spend whatever it takes, regardless of the return on capital, to stay alive.
- tomatotomato37 8y agoI don't think EV's are that big a deal on the automative manufactor side of things. The engine is only one component of the multi-ton combination of steel, cloth, rubber that is the automobile. Sure it's one of the most complex parts, but that's just bigger reason to ditch it and replace it with something that doesn't give their industrial engineers panic attacks
- AnthonyMouse 8y ago> The engine is only one component of the multi-ton combination of steel, cloth, rubber that is the automobile. It's not just the engine. Some things EVs don't have or do differently: Engine, transmission, cooling system, fuel system, fuel tank, exhaust system, emissions controls, power steering (electric, not hydraulic), everything else on the accessory belt (which itself no longer exists), vehicle frame (designed for batteries in the floor instead of engine at the front), instrumentation, etc. It's a lot of stuff. They have a huge infrastructure for building oil pans and belt-driven A/C compressors and decades of expertise in valve timing and equipment for compliance with vehicle emissions regulations, and none of that applies to EVs. They have to start over. But at the same time they have billions in unfunded pension liabilities and debt weighing them down. GM's current total liabilities stand at seventy-six billion dollars. They also have tons of assets, but how much of the assets are facilities for the manufacture of mufflers and fuel filters? They have the resources and incentive to make the transition, but they've also got a hill to climb and hungry competitors.
- true_tuna 8y agoAuto companies already left Detroit in the dust. Will tech save it? Everyone in Silicon Valley forgets that the second part of self driving is the car part. The POC is done (waymo and cruise) The next next step is mass production. Google is notoriously bad at that phase. The companies knowledgeable about that are the established auto companies. Tech will come to Detroit to get close to that knowledge (the manufacturing may be gone but the offices remain). Detroit is going to be a happening place for the next decade.
- a_t48 8y agoCruise is owned by GM.
- jtraffic 8y ago>Auto executives say they need to avoid a nightmare tech scenario that’s become a common refrain at industry gatherings. They don’t want to become the next “handset makers”—commodity suppliers of hardware, helplessly watching all the profits flow to software makers like Apple Weird comparison since Apple has always made the lion’s share of profits from hardware. Also interesting contrast between big automakers and Tesla. I see Tesla as being in the hardware biz primarily
- asaph 8y ago> Weird comparison since Apple has always made the lion’s share of profits from hardware. Also interesting contrast between big automakers and Tesla. I see Tesla as being in the hardware biz primarily I disagree. Tesla is hardware + software just like Apple. And software (e.g. autopilot, self driving) is a significant part of Tesla's strategy, just like it is with Apple (e.g. iOS)
- purplezooey 8y agoThe jury is still out. Somebody still will have to make cars. Uber and Lyft are just information. Look at Tesla. It ain't easy. And especially now with the additional software.
- jameslk 8y agoGiven the current low valuations of the auto manufacturers, I see it more likely that a tech company like Google or Uber acquires one of them similar to Amazon's purchase of Whole Foods
- andrew_ 8y agoGot out 5 years ago and headed south - was the best decision I've ever made. It wasn't until I left that I realized just how economically backwards and dysfunctional the region (and state) was. I remain dubious about the city's prospect at regained glory. But I applaud those who stick around and think well of the city and the tri-county area, and who fight the good fight to improve it. I wish them better luck and fortune than those that preceded them in the prior 50 years.
- PhasmaFelis 8y agoI was under the impression that tech left Detroit in the dust several decades ago.
- RedStarComrade 8y agoNon paywall version. https://outline.com/uvszzK https://outline.com/uvszzK