The SE dragged down apple’s average selling price, which is a key metric Tim Cook optimizes for. You can see how the SE brought down the ASP when it was launche

The SE dragged down apple’s average selling price, which is a key metric Tim Cook optimizes for. You can see how the SE brought down the ASP when it was launched Q2 2016: https://www.statista.com/chart/15379/iphone-asp/ https://www.statista.com/chart/15379/iphone-asp/ If they bring back an SE-sized device it will be a high end one, a X SE for example with the screen size of the iphone 8 in an SE-sized body. I wouldn’t be surprised to see them launch that within 6 months and as a current SE owner I would definitely buy it.