Which circles back to this question > It would be more accurate to ask: “How the F can anyone make any money when Starbucks is on every other street corner and

Which circles back to this question > It would be more accurate to ask: “How the F can anyone make any money when Starbucks is on every other street corner and has the advantages of scale they have. Specialists stores have specialist profits - they wont be hitting the mass market, because the mass market taste profile is different. If you try to grow, then you may as well give up to starbucks which has the money to taste test and advertise enough to ride the wave of human attention.