TV and YouTube/Facebook video ads are totally different. First, you can target audiences on YouTube/Facebook you can't target on TV. For example, people who are

TV and YouTube/Facebook video ads are totally different. First, you can target audiences on YouTube/Facebook you can't target on TV. For example, people who are interested in project management software. Second, YouTube and Facebook ad results are much easier to track than TV. There's absolutely no doubt in my mind that as far as video ads go, YouTube/Facebook is the way of the future, not the cable TV. In fact, most likely TV ad option is just going to be an extra option inside YouTube/Facebook in not so distant future.