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Don’t ad buyers have internal mechanisms to track conversion rates and revenue uplift independent of what the publisher tells them? Facebook was hardly the fir
by prostoalex 8y ago
Don’t ad buyers have internal mechanisms to track conversion rates and revenue uplift independent of what the publisher tells them?
Facebook was hardly the first player in the video game, with YouTube, Hulu and a few other big brands relying on this model exclusively.
- IggleSniggle 8y agoKeep in mind that buyers are everyone from Big Corp down to Mom n Pop. The smaller the shop, the more you must rely on the metrics you are told. And even small places may value awareness and/or indirect conversion. In fact, a local, interest based ad may be totally focused on awareness, hoping to increase the chance that you walk into the store the next time you drive by.